How To Think Outside The Box [2024]

Discover the secrets to unlocking your creativity and breaking free from conventional thinking with our comprehensive guide on how to think outside the box. From practical techniques to inspiring examples, we'll show you how to cultivate a mindset that embraces innovation and originality.

Written By:
Alabi Mercy
Published Date:
Feb 19, 2024
Updated Date:
Jan 23, 2024


What do you say when working remotely or as a freelancer, and there comes a time to think outside the box or creatively?

Have you ever had that moment the ideas in your head got stuck, and you needed to think outside the box?

Here comes the part where you must take a new leap and do something different.

What does thinking outside the box mean?

Thinking outside the box is a creative approach to problem-solving that involves breaking free from traditional, conventional thinking. It requires a willingness to challenge assumptions, explore new possibilities, and take risks.

This blog will examine strategies for developing your ability to think outside the box.

8 ways to think outside the box in 2024

1. Challenge Assumptions/Embrace Your Inner Maverick

The first step in thinking outside the box is to challenge assumptions. We often make assumptions without even realizing them, and these assumptions can limit our thinking and prevent us from seeing new possibilities.

To challenge assumptions, ask questions like "Why do we do things this way?" or "What if we did things differently?"

For example, let's say you're trying to develop a new marketing campaign for your business. Instead of assuming you must focus on traditional advertising methods, why not consider social media influencers or guerrilla marketing tactics?

By the way, Guerrilla marketing is an advertising approach that borrows the concept of "guerrilla" warfare, or the element of surprise, to communicate with target audiences.

This form of marketing relies on unconventional and inventive displays to elicit wonder or shock and can be especially effective for driving publicity.

So, by challenging your assumptions, you can develop fresh and creative ideas.

2. Brainstorm

Brainstorming is a powerful tool for thinking outside the box. It involves generating as many ideas as possible without worrying whether they are good or bad.

The goal is to develop many ideas and then evaluate them later. To brainstorm effectively, set a time limit, invite a diverse group, and encourage everyone to contribute ideas.

Another thing is trying a "no bad ideas" rule, where every idea is accepted without criticism. Or you could try a "reverse brainstorming" approach, where you try to devise ways to make the problem even worse and flip those ideas to find solutions.

Brainstorming techniques include classic brainstorming, mind mapping, SCAMPER[This is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse.], reverse brainstorming, and rapid ideation.

Each technique has its own unique approach to generating ideas and solving problems. The choice of technique depends on the context and goals of the session.

3. Embrace Diversity

Diversity is essential for thinking outside the box. Our thinking becomes limited when we surround ourselves with people who think and act like us.

To expand your thinking, seek out people with different backgrounds, experiences, and perspectives. Embrace diversity and learn from others.

So, if you're brainstorming ideas for a new product, don't dismiss an idea just because it seems crazy or impractical. Instead, try to find ways to make it work.

4. Take Risks

Thinking outside the box requires taking risks. It involves stepping outside your comfort zone and trying something new. Be open to failure and learn from your mistakes. Remember that failure is not the end but an opportunity to learn and grow.

5. Use Analogies

Analogies are a powerful tool for thinking outside the box. They involve comparing two seemingly unrelated things to find new insights or solutions.

For example, if you're trying to come up with a new product idea, you could compare your product to something in a completely different industry.

How would a car manufacturer approach your product? What would a fashion designer do with it? By using analogies, you can come up with new and unconventional ideas.

Take your time and do some thinking. You can also try the SWOT analysis; This technique involves analyzing the strengths, weaknesses, opportunities, and threats of a particular situation or problem, in order to generate ideas for addressing it.

6. Practice Mindfulness

Mindfulness is a state of awareness that allows us to be present in the moment and observe our thoughts without judgment.

Practicing mindfulness can quiet our minds and open ourselves up to new ideas and possibilities. To practice mindfulness, set aside time daily to meditate or focus on your breath.

7. Read and Learn

Reading and learning are essential for thinking outside the box. The more you expose yourself to new ideas and perspectives, the more you expand your thinking.

Read books, listen to podcasts, attend conferences, and take courses to learn and grow continually.

The learning process has evolved and there has been an introduction to the use of Artificial intelligence like CHATGPT, you can now ask the AI to analyze a particular topic by using a great prompt. For instance,

8. Take a Break

Sometimes, stepping away from a problem can be the best way to think outside the box. Taking a break can help you clear your mind and return to the problem with fresh eyes.

Let's assume you're stuck on an issue; try walking or doing something else. You might be surprised at how much easier it is to devise a solution when you're not actively thinking about it.

How can I practice mindfulness?

We all agree that practicing mindfulness can help you reduce stress, improve focus, and enhance your overall well-being and that your mind is an integral part of making decisions.

Now here are some simple ways to practice mindfulness;

  1. Focus on your breath: One of the easiest ways to practice mindfulness is to focus on your breath. Sit comfortably, breathe naturally, and focus on the sensation of your breath as it goes in and out of your body. If your mind starts to wander, gently bring it back to your breath.
  2. Practice mindful meditation: Mindful meditation involves sitting comfortably and focusing on your breath, body sensations, or a specific object. Set a timer for 5-10 minutes, and try to focus your attention on your chosen thing. If your mind starts to wander, gently bring it back to your object of focus. Try doing Yoga.
  3. Practice mindful eating: To practice mindful eating, choose a food item and focus your attention on its texture, taste, and smell. Take small bites, chew slowly, and savor the experience. Try to notice any thoughts or emotions that come up as you eat. Embrace Peace!
  4. Practice mindful walking: To practice mindful walking, choose a quiet and peaceful location and focus your attention on the sensation of your feet as they touch the ground. You can walk in an open field and beside a river if you can access one. Take slow and deliberate steps, and try to notice any sensations in your body as you walk.

Remember, the key to practicing mindfulness is to bring your attention to the present moment and to observe your thoughts and sensations without judgment.

Developing your mindfulness skills may take some time and practice, but with consistent effort, you can reap the benefits of a more mindful and present life.


In conclusion, thinking outside the box is an essential skill that can help you solve problems, innovate, and achieve your goals. By following these steps, you can develop your ability to think outside the box and open up to new possibilities.

Remember to approach each challenge with an open mind and a willingness to learn and grow; you will be well on your way to thinking outside the box.

Finally, become an expert in your craft's tried and tested techniques. Put them to use, and if you find they're not working, give yourself permission to be creative and explore new ideas. You won't regret it.